Character and mascots participating in a parade at the Brand Licensing Europe 2013 exhibition, Europe's largest and most prestigious licensing event at Olympia in west London Stock Photo - Alamy

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Character and mascots participating in a parade at the Brand Licensing Europe 2013 exhibition, Europe's largest and most prestigious licensing event at Olympia in west London.

At the brand licensing europe exhibition hi-res stock photography and images - Alamy

At the brand licensing europe exhibition hi-res stock photography and images - Alamy

Brand Licensing Europe 2013 exhibition - PA Images

Brand licensing europe hi-res stock photography and images - Alamy

At the brand licensing europe exhibition hi-res stock photography and images - Alamy

A general view of the brand licensing europe exhibition hi-res stock photography and images - Alamy

At the brand licensing europe exhibition hi-res stock photography and images - Alamy

20 Photos & High Res Pictures - Getty Images

Character and mascots participating in a parade at the Brand Licensing Europe 2013 exhibition, Europe's largest and most prestigious licensing event at Olympia in west London Stock Photo - Alamy