Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite

Though Alo Yoga is most typically associated with leggings and sports bras, the 16-year-old brand has been making its viral sherpa coats and jackets since 2014. On its website, it promotes a dedicated "Sherpa Shop" where 33 products can be found in the fabric, which is a faux sherpa. The entry into the category is the brand's $88 micro sherpa off-duty cap, and the most expensive item is the $298 oversized sherpa trench.

Target-Swim-Group-1.jpg?w=360&h=202&crop=1

shoppers-assortment-e1643660961522.jpg?w=360&h=202&crop=1

Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise - Glossy

Glossy on LinkedIn: Knix launches 'The Invisible Period' campaign to educate and break taboos…

Portrait-glossy-1140x520-copy-9.jpg?w=360&h=202&crop=1

profile_banners_10.jpg?w=360&h=202&crop=1

Roxanne Pavée on LinkedIn: Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise

Summer Nacewicz on LinkedIn: Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise

Roxanne Pavée on LinkedIn: Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise

Summer Nacewicz on LinkedIn: Looking for a temp art director to help out BELLA+CANVAS now through the…

Glossy on LinkedIn: Knix launches 'The Invisible Period' campaign to educate and break taboos…