Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise - Glossy

Though Alo Yoga is most typically associated with leggings and sports bras, the 16-year-old brand has been making its viral sherpa coats and jackets since 2014. On its website, it promotes a dedicated "Sherpa Shop" where 33 products can be found in the fabric, which is a faux sherpa. The entry into the category is the brand's $88 micro sherpa off-duty cap, and the most expensive item is the $298 oversized sherpa trench.

Roxanne Pavée on LinkedIn: Glossy Pop Newsletter: How Alo's Sherpa became a cult-favorite franchise

Alo Yoga End of Year Sale 2023: Shop leggings, sports bras and more for up to 70% off

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Glossy on LinkedIn: Knix launches 'The Invisible Period' campaign to educate and break taboos…

Blackstock & Weber's Chris Echevarria wants to be 'this generation's' Ralph Lauren - Glossy

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Glossy on LinkedIn: Knix launches 'The Invisible Period' campaign to educate and break taboos…

Glossy, What does it take to launch a viral product? And better still, how can a brand successfully turn a product's sell-out moment into a her

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