Greggs vegan sausage roll is a key revenue booster

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Turns out, sparking a culture war over a pastry is good for business.

Greggs opens fourth shop in Cornwall but has no pasties on the menu, Greggs

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Business Breakfast RECAP: Greggs sales top £1bn as vegan sausage roll popularity soars - Chronicle Live

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From sausages to chocolate, we blind taste test best-selling vegan substitutes to see if you can spot the difference – The Sun

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Greggs saw its company value plunge by £16 million the equivalent of 13 million sausage rolls - London Business News