Lululemon to Swap 'Dupe' Leggings for Align Ones

Lululemon swap old leggings for new

The Align Legging DUPE SWAP! 👖

Lulu who? A cult brand takes on the booming culture of 'dupes' - CBS Miami

Lisa Lockwood – Page 27 – WWD

Lululemon's brilliant dupe strategy should be duplicated by all brands

Lululemon offers free Align leggings at first 'dupe swap

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Lululemon will swap knockoff leggings for theirs — for free

One of the most genius marketing strategies I've ever seen to show

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