Are 80% of women wearing the wrong bra size? Sort of. — Bravolution

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You’ve probably heard the stat “80% of women are wearing the wrong bra size.” Although this statement is based in truth, it’s a case of misplaced blame — putting the onus on the consumer rather than the real culprit: a flawed sizing system. Let’s unpack this.

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Are 80% of women wearing the wrong bra size? Sort of. — Bravolution