VIDEO: How Did Boo, the Cutest Dog in the World, Get So Famous?

He’s undeniably cute. But how did he rocket to fame? TIME talks to Boo’s “human,” J.H. Lee. The accolades keep rolling in. He’s been called “the world’s cutest dog” and “Facebook’s most popular dog.” The 5-year-old Pomeranian has a whopping 1.

Gund Boo World's Cutest Dog in a Popcorn Tub

Boo, World's Cutest Dog, Is Now Official Pet Liaison For Virgin

Boo - The World's Cutest Dog - Apps on Google Play

Goodbye Boo: 5 other famous dogs on the Internet

RIP Boo, Pinnacle of a Bygone Internet Era

Fans Mourn The Death Of Boo, Pomeranian Known As 'World's Cutest

Facebook sensation Boo — the adorable red Pomeranian — died Jan

Jiff the Pomeranian is a Cute Little Dude With a Very Particular

World's cutest dog' Boo the Pomeranian dies aged 12

Boo