Don't Cut Your Brand-Marketing Budget. Rethink It.

Reframing brand spending as a vital long-term investment helps companies build the resilience they will need when a downturn hits.

Cost Cutting That Makes You Stronger

Don't Decrease Your Marketing Budget Despite Economic Slowdown

Elizabeth Murphy on LinkedIn: Don't Cut Your Brand-Marketing Budget. Rethink It.

Why your marketing strategy should be at least 50% brand marketing

Giambattista (GB) Taglioni on LinkedIn: Don't Cut Your Brand-Marketing Budget. Rethink It.

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David Ratajczak on LinkedIn: Don't Cut Your Brand-Marketing Budget

Marketing budget cuts are coming. Time to make smart decisions.

How Nimble CMOs Invest Their Marketing Budgets Free Summary by Jessica Apotheker et al.

David Ratajczak on LinkedIn: #canneslions2023 #genai #cmos #branding #ffr #growth

2024 Content Marketing Trends for Success: 67 Predictions

How Marketers Can Win with Gen Z and Millennials Post-COVID-19 Free Summary by Carmen Bona et al.

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Alexandra Kolleth on LinkedIn: Don't Cut Your Brand-Marketing