Gen Z Doesn't Care If Their Luxury Merch Is Counterfeit

For fully half of young shoppers, fakes are just as good as the real thing.

What and Why are the most counterfeited items found in the Fashion Industry?

Why more than half of Gen Z started buying fake fashion

Heather Durham on LinkedIn: Tractor Supply's Unsung Apparel Edge

Dupes are popular with Gen Z. Is this bad news for luxury fashion brands?

If your plans don't include mobile, your plans are not finished

Jonathan Kenyon on LinkedIn: Welcome to the Vault49 team!

Kelsea Wilkerson, MPS on LinkedIn: Nobody: Me everyday

How does the Indian gen-Z shop?

Kamil Cender on LinkedIn: #hm #hmpoland #visualmerchandising

Jonathan Kenyon on LinkedIn: Vault49

THE EMERGENCE OF COUNTERFEIT CULTURE: GEN Z'S AFFINITY FOR FAKE MERCHANDISE POSES A GROWING CHALLENGE FOR LUXURY BRANDS - MARKETING Magazine Asia

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