With new O.C. store, Williams-Sonoma is going beyond the kitchen

At the recent reopening of the relocated and expanded Williams-Sonoma store at South Coast Plaza, familiar elements of the brand’s culinary image awaited shoppers – the golden pineapple motif flanking the gilt name, the shelves lined neatly with spices and dinnerware, the high-end tools and small appliances for cooking and baking, and the brand’s holiday […]

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Williams Sonoma's CEO defied the retail apocalypse. Now a gloomy economy is forcing even her well-off customers to spend less

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I visited Williams Sonoma and got a glimpse at why business is booming, from its free perks to high-end kitchen tools

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