Global Interest in Women's Sports is on the Rise - Nielsen Sports

From equal pay agreements to amazing comeback stories, record audiences and new media deals, women’s sports are in the spotlight now more than ever. While they often don’t receive the same level of attention as men’s sports, a new Nielsen Sports research project highlights untapped potential and new commercial opportunities for rights holders, brands and media.

Increasing sponsorship for women's sports helps forge an equal playing field

Why brands need to play catch up when it comes to opportunities in women's sport, Analysis

The Rise of Women's Sports Sponsorship - VISUA

Sports legacies Title IX created

Increasing sponsorship for women's sports helps forge an equal playing field

Increasing sponsorship for women's sports helps forge an equal playing field

There is a real and growing demand for more women's sport in the UK - Nielsen Sports

What soccer's growing popularity means for 2026 World Cup sponsors - SportsPro

What to anticipate in 2014? Many young adults say soccer's World Cup

Ben Allen on LinkedIn: Global Interest in Women's Sports is on the

Why brands need to play catch up when it comes to opportunities in women's sport, Analysis

Women's Sports Are an Economic Force - Ms. Magazine