Lingerie brand Playtex rebrand targets over-50s

Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.. From Campaign US

Playtex girdles lingerie 1956 ad original vintage print 1950s

1984 Playtex Discretion Bras Ad - Won't Show More-DV0837

Playtex Comfort Revolution FlexFit Bra Black, S-2XL - Bras

Brand history

BrandAlley extends into beauty, home and travel

Pin on Memories

BrandAlley extends into beauty, home and travel

Playtex 1967 Brassiere — Advertisement

Playtex seduces women in their 50s