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Tencent Video's Legend of Magic Jade mini-drama integrates interactive elements as short-video segment wins eyeballs

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Online mini-dramas are incorporating interactive, video-game style elements as popularity surges on the back of boom in short video content on platforms such as Douyin.
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Chinese online mini-dramas are becoming more interactive with a new series from tech giant Tencent Holdings integrating video-gaming features, as industry players try to win viewers in the fast-growing segment.