Will Lululemon's new ad campaign finally make it cool again?

Having lost some of its brand magic, the athleisure retailer launches an ambitious new ad campaign that targets cause above downward dogs

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Billion-dollar Lululemon under fire for promoting 'resist

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Lululemon Wants to Buy Back Your Workout Gear — And Then Sell It Again

Will Lululemon's new ad campaign finally make it cool again? - YFile

Op-eds about why yoga pants are 'bad for women' are bad for women

Op-eds about why yoga pants are 'bad for women' are bad for women

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Lululemon is 'greenwashing' as emissions rise, B.C. group says

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Lululemon Strikes Deal With Peloton for Fitness Content, Will Ax

The Zen of Marketing: A Case Study from Lululemon

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