How J.Jill is leveraging survey data to cater to its Gen-X

J.Jill, the Massachusetts-based fashion brand that caters to women ages 40-plus, has set its sights on better understanding its customers through the use of data. Based on its findings thus far, it's updated its marketing, developed new products, expanded its size range and refreshed the in-store experience.

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PDF) New Generation, Great Expectations: A Field Study of the Millennial Generation

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