Why Oh Polly is adored by Gen Z TikTokers and influencers
Influencers on TikTok align themselves with the brand even without sponsorship as they are so enthralled by its glam aesthetic.
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Meet the Gen Z influencers setting TikTok alight by recreating outfits from hit '90s TV shows and movies - which aired before they were even BORN - as 'nostalgia dressing' takes over