Chico's is looking to gain traction with a new digital-first

TellTale will have to set itself apart from any other digitally native underwear brand that launches today with messages of comfortable products.

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DIGITAL-FIRST, CUSTOMER-LED

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Chico's FAS Continues Digital Transformation with New Platform Upgrade - Retail TouchPoints

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Chico's FAS Advances Digital-First Capabilities with New Mobile Shopping Apps for Chico's, WHBM and Soma Brands

Chico's FAS board blamed for 'weak long-term share price performance

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PrestaShop Ranks First Among Spain's Top 5 Used Shop Software Providers