Branding and Visual Identity for Pure Luxe Magazine

Pure Luxe is a daily online and biannual print magazine covering luxury lifestyle. The branding and art direction is simply beautiful and the designer behind it is Lucas Berghoef After three years the brand sits among the most visited Dutch sources for inspiration in the areas of luxury living, cars, yachts and private jets, among other high-end culture. Lucas Berghoef created the new logo and visual identity for Pure Luxe to further develop the brands sophisticated style. 

Branding and Visual Identity for Pure Luxe Magazine

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