General Mills follows trend in removing artificial flavours, colouring from cereals

Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy

Classic Trix' Cereal Brings Back Those Fruity Shapes From the '90s

General Mills Cheerios Chocolate Cereal Large Size, 14.3 oz - ShopRite

General Mills Releases Tiny Toast, Its First New Cereal In 15 Years

Original Trix, made with artificial colors, is coming back

Kellogg's Removing Artificial Flavors and Colors From Its Products

General Mills Trix Treats Fruit Flavor Bars, 0.85 oz, 8 count - Fairway

GENERAL MILLS CEREALS REMOVING ARTIFICIAL FLAVORS AND COLORS FROM ARTIFICIAL SOURCES

General Mills to remove artificial colors, flavors from cereals

General Mills expands free-from range as cereal sales return to growth

General Mills Hopes for Cereal Payoff - WSJ

Trix Fruity Shapes Kids Breakfast Cereal Box, 303 Grams Cereal Package : : Grocery & Gourmet Food