Will JCPenney's core customers come back and show their love? - RetailWire

JCPenney is giving up its flirtation with consumers that simply aren’t interested in shopping with the chain. The department store retailer is also rolling out a new campaign with one of its biggest fans to let current and former Penney shoppers know that “shopping is back” at the department store retailer. Will JCPenney succeed by “loving those who love” it?

What will it take to fix J.C. Penney's shrinking sales problem? - RetailWire

Will Customers Shop Somewhere Else If Retailers Charge For Returns? - RetailWire

The 8 Point Path To J.C. Penney's Obsolescence (OTCMKTS:CPPRQ-DEFUNCT-603660)

JCPenney's CEO Is Done Chasing New Customers. 'We Are Loving Those Who Love Us.' - WSJ

Will JCPenney's core customers come back and show their love? - RetailWire

JCPenney Will No Longer Let Shoppers Do This, Starting in October

Is it now or never for J.C. Penney? - RetailWire

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Where does J.C. Penney go after ending its Bombfell subscription deal? - RetailWire

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This Behavioral Concept Explains Why JCPenney's Pricing Strategy Doesn't Work