JOANN Fabrics pivots e-commerce strategy to meet new customer demand

When JOANN Fabrics, the nation’s leading craft and fabric retailer, and its chain of around 865 stores saw a 300-400% increase in demand for mask-making supplies, the company revamped its e-commerce system to keep up with holiday volume orders and prepare for a potential new generation of shoppers. 

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JOANN Stores masters ship-from-store, pickup-in-store & curbside

JOANN, the nation's leading fabric and craft retailer, captures

JOANN Fabrics pivots e-commerce strategy to meet new customer

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JOANN, the nation's leading fabric and craft retailer, captures

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JOANN Stores masters ship-from-store, pickup-in-store & curbside

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