Lingerie brand Playtex rebrand targets over-50s
Playtex, the lingerie brand, is launching a £1m marketing campaign to reposition itself as the underwear brand for women over 50.
1956 Playtex Living Bra Vintage Ad, 1950's Fashion, Advertising Art, 1950's Bra, Couple Dancing, Retro Bra, Great for Framing or Collage. - Canada
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Lingerie brand Playtex rebrand targets over-50s
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