New approach puts brain scans on the witness stand in trademark

Research shows how neuroscience could reduce bias, revolutionize intellectual property law Imagine you’re browsing the toothpaste aisle and see next to

New approach puts brain scans on the witness stand in trademark

Three Tips from Neuroscience for Better Copywriting

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How neuroscience could be used to decide trademark infringement cases

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Front and Center: Dr. Elliot Varney - University of Mississippi

Trademarks and the brain: how neuroscience can show that a word is

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