It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke - HelloGigglesHelloGiggles

Aerie admitted their #AerieMan campaign about male body acceptance was actually an April Fools' Day joke. But is that a good thing?

This Body Positive Male Underwear Campaign Was Actually A 'Joke

AerieREAL Positivity - #AerieREAL Life

It turns out that body positive #AerieMan campaign was just an elaborate April Fools' joke - HelloGigglesHelloGiggles

Aerie April Fooled us with their male body positivity ads

Aerie April Fooled us with their male body positivity ads

Have Some Good-Natured Fun With These April Fools' Day Pranks

Have Some Good-Natured Fun With These April Fools' Day Pranks

American Eagle thinks male body image is a joke

Aerie Man Was a Joke

aerie Real Campaign: Body Positive or Body Shaming?, by Cassidy Crawford

American Eagle's #Aerieman Campaign Was Super Awkward April Fool's Joke