All hail the wife-beater to wife-pleaser vest rebrand

As someone whose wardrobe is littered with white, high-neck vests (I’m a queer Gen Z-er, it’s kind of like our uniform), I’ve always felt vaguely unsettled by the term “wife-beater”. While the name is largely retired these days, the recent resurgence of the simple white vest’s popularity means that the nickname is always lurking in the background, like a slur you know not to say. One white vest can cast an awfully dark shadow.

Gen Z has rebranded 'wife beaters' to 'wife pleasers' to make it less triggering

Wife Beater Shirt - Temu

OPINION - All hail the wife-beater to wife-pleaser vest rebrand

All hail the wife-beater to wife-pleaser vest rebrand

Wife beater' to 'wife pleaser': Why white tank tops are having a renaissance

Gen Z Cancels 'Wife-Beater' For 'Wife-Pleaser' Name For Tanks Tops - Florida Jolt

Gen Z have brilliantly rebranded the 'wife beater' white vest

Wardrobe - latest news, breaking stories and comment - Evening

Wife beater' to 'wife pleaser': Why white tank tops are having a renaissance

Gen Z Cancels 'Wife-Beater' For 'Wife-Pleaser' Name For Tanks Tops - Florida Jolt

Gen Z Cancels 'Wife-Beater' For 'Wife-Pleaser' Name For Tanks Tops - Florida Jolt

OPINION - All hail the wife-beater to wife-pleaser vest rebrand

Mullet - latest news, breaking stories and comment - Evening Standard

OPINION - All hail the wife-beater to wife-pleaser vest rebrand