Patagonia gives away company: Is this real brand purpose?

The apparel-maker made news this week for giving away its US$3 billion company towards climate-change efforts. We ask comms pros if this should set an example for other corporations.

The Patagonia Brand Story - Brand The Change

Why talent is moving from agencies to tech platforms and startups

Patagonia's Brand Purpose Is Not Your Purpose

Patagonia founder fighting climate change; clothing brands going green

Is Patagonia the end game for profits in a world of climate change?

Patagonia founder Yvon Chouinard's history of activism - Los

Patagonia's Founder Has Given His Company a Way to Fight Climate

Patagonia Founder Gives Away the Company to Fight Climate Change

The Rise of Patagonia: How Yvon Chouinard Created the Outdoor

ALPINESTARS Techstar 2018 Screamer Orange Fluo Blue White Yellow Fluo Jerseyalpinestars techstar screamer

Patagonia Case Study - Using Brand Purpose