How DTC brand Andie Swim used Instagram as a testbed for its first outdoor marketing campaign - Glossy

In June, direct-to-consumer swimwear brand Andie Swim launched its first major advertising campaign, just over two years after its launch. Ahead of rolling out the campaign, which spans outdoor mediums from subway ads to billboards, the brand spent a year testing and learning through social media ads what resonates with customers.

DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate tough market

DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate tough market

Pittsburgh Social Media Marketing, Social Advertising

For growth, Andie Swim is betting on wholesale and collaborations - Glossy

DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate tough market

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DTC swimwear: Summersalt, Ookioh, Parade and other brands navigate tough market

Brittany Bettini, STEAL HERE 👇🏻 I recently decided to completely rebrand myself and challenged myself and my team to double the number of active cli

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