Why Peloton and Lululemon partnered with each other

Peloton has been struggling for paying subscribers and its apparel ambitions need a lift, while Lululemon's prior bet to crack the exercise market was still dragging on its bottom line.

Lululemon strikes five-year partnership with Peloton

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Peloton and lululemon Announce Game-Changing Partnership - The

Lululemon and Peloton End Their Feud - WSJ

lululemon and Peloton Announce Five-Year Strategic Global

Is the Lululemon/Peloton Partnership a Win-Win Situation? - RetailWire

Lululemon, Peloton enter into 5-year partnership

Peloton vs. lululemon Studio: Which is Right for You?

Lululemon, Peloton enter into 5-year partnership

Peloton (PTON) Shares Jump 15% on Content and Apparel Partnership

Peloton and lululemon Partner to Create 20 Million-Strong

Peloton shares rise following a partnership with former foe Lululemon

Peloton and lululemon join forces for global apparel and content

Who's Going to Get Fitness-as-a-Service Right?