New Columbia Sportswear ad in Quebec lost in translation?

Watch New Columbia Sportswear ad in Quebec lost in translation? Video Online, on
The French translation for a Columbia Sportswear advertisement slogan in Quebec is turning heads. The English acronym for G.O.A.T. which stands for greatest of all time is used in a clever slogan be the goat' but the French translation soyez la chèvre isn't sitting well with some. Global's Gloria Henriquez reports.

Columbia Tremblant Sporting goods and Clothing

Quebec will pull ads from Facebook, Instagram

Some Quebec stores head to court over language laws

PRINT AD 1990 Columbia Sportswear Mother Gert Boyle Bright Fleece Liner Jacket

COLUMBIA Whirlibird II Interchange 3-in-1 Winter Jacket - Boys

Columbia Sportswear transit poster

Boxoffice-November.07.1976

Reaching Québécois consumers with LAT Multilingual

Quebec says it will correct English-language anti-racism ads after backlash

Consumers will ultimately pay the price for Quebec's new language rules, experts say

Columbia Sportswear ad asking people to 'be the goat' in French puzzles Quebecers - Montreal

Download PDF (7.94 MB) - Advertising Specialty Institute