Supreme: a brand and a cult — Julia Makhalova
Supreme is not a brand—it is a cult. Supreme serves a mediating function between a need of self-transcendence and its fulfilment. Originally inspired by American conceptual artist Barbara Kruger’s Supreme Box Logo, it embodies the main principle of her work: “I shop therefore I am.” Standing for the
Julia is a brand strategy consultant, creator of 100 days with feelings project
The Best Don't Get Caught: The Case of Supreme
Supreme Story Profile, History, Founder, CEO Fashion Retail Industry Companies SuccessStory
Not your 90s fandoms… How brands can embrace the Culture of Fandoms.
A campaign pushes for first Black woman justice in Brazil's
Supreme Has Been Sold For Billion – Here's Why British GQ
What's the difference between a CULT and a BRAND? — Banana Stand
Cult Brands - BBA - Bachelor of Business Administration
Dear designers: if you still think branding is only logo design
Julia Haart, Mother of Reinvention
A Cult Global Brand🔥, Journey of SUPREME, The Brand Story
What does it actually mean to be a values-driven brand?
Julia Markiewicz, COO and Co-founder of Silent Eight, Joins the Endeavor Community - Endeavor Poland
Julia Makhalova-Chi on LinkedIn: People tend to forget how
Supreme Has Been Sold For Billion – Here's Why British GQ
How Cult Skate Brand Supreme Became a Darling of Luxury Fashion