How Yoga Brand Lululemon Turned Fitness Into a Spectator Sport
Just five minutes on my mat and I’ve already broken one of the yamas, the founding commandments of yoga put down by the guru Patanjali 2,000 years ago. The yama brahmacharya prohibits lust, but it’s a very hard commandment to follow, particular []
January 2011 Issue - Gym Guide by Austin Fit Magazine - Issuu
The Power of Storytelling: How Lululemon Is Connecting with Customers
lululemon Launches New High Performance Yoga Franchise with
5 Sustainable Activewear Brands to Replace Your Lululemon
From Yoga Mats to Sales: A Case Study on Lululemon's Influencer Marketing Campaign and its ROI, by Dennis Gioche
ImaginativePRO Blog: Sports
Case Study, How Lululemon Built Athleisure's Leading Brand
Nike sues Lululemon for patent infringement over Mirror Home Gym
How Lululemon Dominated the Athleisure Category