Hanes SIS – Maidenform - Silver Winner - 2018 Melbourne Design Awards

Maidenform – a quintessentially New York brand is a new brand in the Australian underwear market and GG together with Hanes collaborated to manifest this brand into a physical shoppable space. The brand essence is ‘Inspiring Fabulous Females’ and GG was tasked with creating a SIS that brought this brand essence to life. Working closely with Hanes Australasia in interpreting the global brand guidelines to create something relevant for the Australian market, we designed and built 5 store-in-store formats in Myer stores nationally.

March 2018 - e-Magazine - Flipbook by Fibre2Fashion

Fashions on the Field winner is crowned at Oaks Day 2018 after state finalists battle it out

Summer - For All Occasions Archives - Best Trophy Shop Melbourne

Hanes SIS - Berlei, Bonds, Jockey - Silver Winner - 2018 Melbourne Design Awards

Melbourne Design Awards Annual 2018 - DRIVENxDESIGN Award Programs by BETTER FUTURE - Issuu

O'Dwyer's 2021 Directory of Public Relations Firms by O'Dwyer's PR Publications - Issuu

Featured Awards

Hecker Guthrie wins the 2018 Rigg Design Prize - Vogue Australia

Awards - Hecker Guthrie

2018 Best of Design Awards winners for Lighting — Outdoor