Victoria's Secret Pink is a Brilliant Strategy, Is Your Brand

The Victoria’s Secret Pink brand is a brilliant strategy to hook future customers. The Pink brand is targeted toward teens and college-aged women. Pink offers sweats and pj’s versus teddies and push-up bras. The brand image is one of “cute and playful” versus the more overtly sexy image of the core brand. The Pink collection of “loungewear” (sweatpants, T-shirts, pajamas) []

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