The Rock Teams Up With UFC To Release A Co-Branded Under Armour Shoe
Dwayne “The Rock” Johnson has meticulously inserted his larger-than-life persona and personal brand within a multitude of cultural avenues from the big screen to tequila
Dwayne The Rock Johnson's Under Armour brand named official footwear provider for UFC - Baltimore Business Journal
Under Armour Shoes + Apparel Buying Guide
The Rock Dwayne Johnson Under Armour Designer
The Rock Project Rock Under Armour UFC Shoe Sponsor Deal
UFC® TEAMS UP WITH DWAYNE JOHNSON'S 'PROJECT ROCK' ON NEW GLOBAL FOOTWEAR PARTNERSHIP
Under Armour Shoes + Apparel Buying Guide
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Between the Rock and a hard place: the shoe deal hurting UFC fighters, UFC
Fans react to UFC fighters making no money from 'The Rock' Dwayne Johnson's new shoe sponsorship