Understanding the 6 parts of the Brand Identity Prism with example by Litmus Branding

Brand identity prism is a popular marketing & branding identity model. let’s discuss the 6 vital characteristics Brand identity prism with crystal clear example.
Jean Noel Kapferer, a marketing professor developed the concept of the brand identity prism in 1986 to help brands build and reinforce a strong brand image & identity among consumers or potential customers.

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