The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture
For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.
Deinfluencing's popularity has grown among consumers – so why are marketers reluctant to embrace the trend?
Influencer: The New Science of Leading Change, Second Edition eBook : Grenny, Joseph, Patterson, Kerry, Maxfield, David, McMillan, Ron, Switzler, Al: : Kindle Store
The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture
De-Influencing: Why TikTok Is Suddenly All About What Not To Buy
Influencer Marketing in the Deinfluencing Era - Hoffmann Murtaugh
Influencer: The New Science of Leading Change, Second Edition eBook : Grenny, Joseph, Patterson, Kerry, Maxfield, David, McMillan, Ron, Switzler, Al: : Kindle Store
TikTok 'definfluencing' exposes over-hyped products. Brands are adapting - The Washington Post
The Rise of the “Influencer”. TikTok sensations and Instagram stars…, by JD Triolo
Jennifer Dingman on LinkedIn: The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture
Influencers are rebranding themselves as deinfluencers by
Marketers Should Care About De-influencing, the TikTok Trend that Won't Quit
Deinfluencing: The TikTok Trend That Warns Against Buying Products
TikTok 'deinfluencers' tap into trend for saving money, Social media
Deinfluencers: The Tiktok Trend That's On The Rise
Deinfluencing: The TikTok Trend That Warns Against Buying Products