The Brand Identity Prism: What it is and How to Use it
The Brand Identity Prism is a marketing model that represents the six key elements that make up brand identity. In this article, we'll break down the 6 elements of the Brand Identity Prism, show you examples and help you implement them into your brand.
Kapferer Brand Identity Prism - Lexology
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Brand identity prism Source: Kapferer (1992, 1998)
The Brand Identity Prism
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PORTERS 5 FORCES: Brand Identity Prism (Kapferer)
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In accordance with the brief for TRESemmé this method would be a
Operational marketing question: Elaborate the brand identity prism of the brand Hermes International S.A. using Kapferer prism identity