Underwear Brand Parade Sold to Lingerie Manufacturer Ariela

Parade captured the Gen Z market with sustainable, body-positive messaging. CEO Cami Téllez told staffers she's heartbroken to not be joining the brand's next phase.

Parade Joins Ariela & Associates Portfolio

What happened to Parade underwear start-up

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Parade CEO Cami Téllez on Victoria's Secret, Underwear, and

Betsey Johnson Partners With Parade for Intimates Capsule

Parade Acquired by Intimates Company Ariela & Associates International

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license-holder

Ariela & Associates acquires inclusive underwear brand Parade

Parade Underwear Line Is at Target & Prices Start at $10

Curvy Couture Women's Mesh High Cut Brief Panty Black Hue 3x : Target

Parade Joins Ariela & Associates Portfolio