Going Dark: Social Media Influencers Are Responsible For Shein's Success — MATERIAL

Popular online retailer Shein recently overtook , Zara, and H&M as the leading US shopping app. But what kind of consumption does this fast fashion brand, with its influencer-driven marketing and lack of ethical transparency, promote?

Shein's Rise Was Nearly Overnight. The Backlash Came Just as Fast. - WSJ

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Inside the world and influencer success of Shein

Knowledge gaps perpetuate pay gaps among influencers. - Vox

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Shein Instagram, TikTok influencer backlash exposes fast fashion dark side

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Sage Business Cases - Explosive Growth of SHEIN in the Global Market

Shein Influencer Trip Is the Latest Threat to Its IPO Plans - Bloomberg