Victoria's Secret acquires Adore Me for $400 million to fuel comeback

The acquisition will allow Victoria’s Secret to tap into Adore Me’s digital fluency and Gen Z consumer base as it navigates a rebranding and comeback attempt.

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Victoria's Secret Buys Adore Me for $400 Million

Adore Me gives Victoria's Secret a digital makeover

For Valentine's Day, Adore Me Takes On Victoria's Secret and Other Bigger Lingerie Rivals - The New York Times

Acquisitions Vogue Business

Victoria's Secret to Buy Lingerie Brand Adore Me for $400 Million - WSJ

Will Adore Me bring love to Victoria's Secret? - RetailWire

Why Victoria's Secret Is Buying AdoreMe

Victoria's Secret Is Too Cheap To Pass Up (NYSE:VSCO)