Disney Princesses Return to Mattel as Barbie Maker's Turnaround Ambitions Grow - WSJ

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Disney Princesses Return to Mattel as Barbie Maker's Turnaround

Robbie Whelan on LinkedIn: Disney Princesses Return to Mattel as

The Wall Street Journal على LinkedIn: Disney Princesses Return to

Mattel Is Making Disney Princess Dolls Again - WSJ

Jacqueline Corral, MBA on LinkedIn: #barbiemarketing

How a Brand Makeover Set the Stage for Barbie's Blockbuster - WSJ

Mattel, Inc. on LinkedIn: Disney Princesses Return to Mattel as

Barbie Owner Mattel Draws Activist Seeking Changes at Toy Maker - WSJ

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Barbie, Hot Wheels Go to Hollywood in Mattel CEO's Turnaround Plan

Mattel's shares soared 33% in the run up to 'Barbie