Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Buying knockoff goods may carry a stigma for some consumers, but not Gen Zers. They are not only unbothered buying duplicates (AKA dupes) of brand-name goods, they have begun celebrating knockoffs on social media.

Amy Gilbert on LinkedIn: Lululemon's brilliant dupe strategy should be duplicated by every brand

Lululemon Wants Consumers to Trade in Dupes for the Real Thing

Lululemon adopts unconventional approach to cope with knock-off 'dupes' flooding the market

Lululemon hosts a dupe swap - RetailWire

Is the 90% off Lululemon Athletica Sale Real or Fake? Behind Facebook scam ads

5 Unexpected Consumer Insights About People Who Buy Clothing Dupes - CivicScience

Score Free Lululemon Leggings by Trading in Your Dupes

The market for dupes is booming - Marketplace

Lulu who? A cult brand takes on the booming culture of 'dupes' - CBS Miami

Liza Amlani on LinkedIn: #braintrust #retail #retailnews #lululemon #stores #dupes # #cx #tri

Campaign of the Week: Lululemon, Dupe Swap

Joanna Williams on LinkedIn: Brands shouldn't underestimate the truly disruptive force of Gen Z

How to Identify Fake lululemon Merchandise - Schimiggy

Lululemon's brilliant dupe strategy should be duplicated by every brand brandknewmag:Actionable Intelligence on Advertising,Marketing,Branding