OMG' – how did Usher get to headline the Super Bowl? Before striking NFL gold and landing a Skims campaign with Kim Kardashian, the Atlanta rapper lived with Diddy and 'babysat' Beyoncé

The singer, who has been in the biz for three decades and counting, is set to bring his A-game to the biggest gig of the year – but many are asking, how did Usher get to headline the Super Bowl?
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Rumours around the possibility of Taylor Swift performing at this year’s NFL Super Bowl have been sadly, loudly quashed last week, with TMZ confirming that the stage will be all Usher’s. The pressure is mounting on a man that may not have been many people’s first-choice for the highest-profile appearance in pop.

OMG' – how did Usher get to headline the Super Bowl? Before striking NFL gold and landing a Skims campaign with Kim Kardashian, the Atlanta rapper lived with Diddy and 'babysat' Beyoncé

OMG' – how did Usher get to headline the Super Bowl? Before striking NFL gold and landing a Skims campaign with Kim Kardashian, the Atlanta rapper lived with Diddy and 'babysat' Beyoncé

Usher Announced as Super Bowl '24 Performer With Kim Kardashian's Help

OMG' – how did Usher get to headline the Super Bowl? Before striking NFL gold and landing a Skims campaign with Kim Kardashian, the Atlanta rapper lived with Diddy and 'babysat' Beyoncé

Kim Kardashian skips first half of Super Bowl and arrives just in time for Usher's performance

Usher Announces 2024 Super Bowl Halftime Show Gig with Help from Kim Kardashian

Usher is the headline act of the 2024 Super Bowl halftime show in Las Vegas - with the NFL announcement coming in a video with Kim Kardashian

Kim Kardashian Announces Usher As Super Bowl Halftime Performer #shorts

Kim Kardashian Arrives at Super Bowl to See Usher's Halftime Show

OMG' – how did Usher get to headline the Super Bowl? Before striking NFL gold and landing a Skims campaign with Kim Kardashian, the Atlanta rapper lived with Diddy and 'babysat' Beyoncé

How Kim Kardashian helped Usher bring his 'sexy' to Super Bowl 2024

OMG' – how did Usher get to headline the Super Bowl? Before striking NFL gold and landing a Skims campaign with Kim Kardashian, the Atlanta rapper lived with Diddy and 'babysat' Beyoncé