Demystify and educate”: Adwaita Nayar of Nykaa talks about changing the lingerie game in India with the launch of Nykd

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E-retail giant Nykaa launches Nykd, an intimate wear brand that offers more than 30 sizes for women. Adwatia Nayar, CEO Nykaa Fashion talks about the project that was nearly two years in the making

Fashion for Women: Latest Fashion Style Guide and Tips, Page 182

Fashion Insider, Latest Fashion Insights from fashion shows and trends, Page 77

Fashion for Women: Latest Fashion Style Guide and Tips, Page 182

Fashion Insider, Latest Fashion Insights from fashion shows and trends, Page 77

Fashion for Women: Latest Fashion Style Guide and Tips, Page 172

Fashion for Women: Latest Fashion Style Guide and Tips, Page 183

Fashion Insider, Latest Fashion Insights from fashion shows and trends, Page 76

Fashion for Women: Latest Fashion Style Guide and Tips, Page 170

Fashion Insider, Latest Fashion Insights from fashion shows and trends, Page 75

Fashion for Women: Latest Fashion Style Guide and Tips, Page 184

Fashion Insider, Latest Fashion Insights from fashion shows and trends, Page 78