Glossy Pop Newsletter: De-influencing is TikTok's response to overconsumption and inauthenticity

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After years of telling you what to buy, content creators and regular consumers on TikTok have decided to flip the script and tell you what not to buy — and they're calling it "de-influencing." The hashtag #deinfluencing has 21.4 million views and has increased in popularity even in the past week.

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