Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too!
Lululemon hosted a “Dupe Swap” in Los Angeles to promote its Align leggings this spring. At this event, customers could take their cheaper, ‘look-alike’ knock-off leggings and trade them in for a free pair of the near-$100 Align pants. The event was a massive hit and did oh-so-much better than was expected
Lululemon offers free Align leggings at first 'dupe swap
Lululemon's brilliant dupe strategy should be duplicated by all brands
Lulu who? A cult brand takes on the booming culture of 'dupes
Lululemon's brilliant dupe strategy should be duplicated by all brands
Men That Wear Lululemon
Lulu who? A cult brand takes on the booming culture of 'dupes
Lululemon Will Give You Free Leggings in Exchange for Your 'Dupes
TikTok teens are obsessed with fake luxury products
Lululemon's brilliant dupe strategy should be duplicated by all brands
Lululemon Has A Bold Strategy For Dealing With Dupes
Douglas Hurcombe on LinkedIn: #brand #copywriting #ooh #planet #sustainability #branddesign
Brand knockoffs: TikTok dupe culture can benefit without tarnishing brand value
Brand knockoffs: TikTok dupe culture can benefit without tarnishing brand value
Tiny mic, big Q's: Align Dupe Swap edition. We want to hear from every
Rebecca Johnstone On LinkedIn: Manager, Global Event, 48% OFF