Lululemon scores with the Dupe Swap – this TikTok trend could benefit other brands too!

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Lululemon hosted a “Dupe Swap” in Los Angeles to promote its Align leggings this spring. At this event, customers could take their cheaper, ‘look-alike’ knock-off leggings and trade them in for a free pair of the near-$100 Align pants. The event was a massive hit and did oh-so-much better than was expected

Lululemon offers free Align leggings at first 'dupe swap

Lululemon's brilliant dupe strategy should be duplicated by all brands

Lulu who? A cult brand takes on the booming culture of 'dupes

Lululemon's brilliant dupe strategy should be duplicated by all brands

Men That Wear Lululemon

Lulu who? A cult brand takes on the booming culture of 'dupes

Lululemon Will Give You Free Leggings in Exchange for Your 'Dupes

TikTok teens are obsessed with fake luxury products

Lululemon's brilliant dupe strategy should be duplicated by all brands

Lululemon Has A Bold Strategy For Dealing With Dupes

Douglas Hurcombe on LinkedIn: #brand #copywriting #ooh #planet #sustainability #branddesign

Brand knockoffs: TikTok dupe culture can benefit without tarnishing brand value

Brand knockoffs: TikTok dupe culture can benefit without tarnishing brand value

Tiny mic, big Q's: Align Dupe Swap edition. We want to hear from every

Rebecca Johnstone On LinkedIn: Manager, Global Event, 48% OFF