Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

When executed successfully, attaching cultural or lifestyle benefits can be like adding rocket-fuel when launching your emerging product into the marketplace. For a shining example of this principle at work, one need look no further than the Canadian sports apparel company Lululemon Athletica.

Lululemon: can it last?

Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ

Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ

How The Lululemon Brand Became Iconic In Athletic Wear - Kimp

Lululemon and the Double-Edged Sword of Creating a Lifestyle Brand - Tharawat Magazine

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lululemon manifesto — Story

lululemon manifesto — Story

Lululemon, the Brand That Invented Athleisure, Plans Its Second Act, by Fast Company, Fast Company

How The Lululemon Brand Became Iconic In Athletic Wear - Kimp

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Lululemon: From Niche Market Pioneer to Apparel Ubiquity - Technology and Operations Management

The Brand Story: Lululemon - MarcomCentral