Loyalty360 - Connecting with Community: How the e.l.f. Cosmetics' Beauty Squad Disrupts Industry Norms and Shapes Culture

Mark Johnson, CEO of Loyalty360, spoke with Courtney Wachs, Vice President of Digital Commerce and Consumer Experience at e.l.f. Beauty, about the Beauty Squad rewards program, how the brand improves its customer experience for program members, and the recent AE partnership.

e.l.f. Cosmetics on X: e.l.f. Beauty Squad members, listen up 📢 You can enter for the chance to win a trip for two to the NYC premiere of the new Means Girls

e.l.f. Cosmetics: A lesson on building engagement - Loyalty & Reward Co

Loyalty360 - Next Generation Customer Loyalty: 2024 Loyalty360 Brand Marketer Research

Elf Cosmetics: 60% off Select Products, Priced as Marked, Must Be Rewards Member to Shop (Sign Up is Free) : r/MUAontheCheap

Loyalty360 - The Association for Customer Loyalty

The Current e.l.f. Beauty results radiate, thanks to virality and loyalty

e.l.f. Beauty - Most Loved Workplace®

e.l.f. Cosmetics: A lesson on building engagement - Loyalty & Reward Co

e.l.f. Beauty - Most Loved Workplace®

E.L.F. BEAUTY on LinkedIn: Americas Best Loyalty Programs 2023

e.l.f. Cosmetics: A lesson on building engagement - Loyalty & Reward Co

Inside e.l.f. Beauty's Renegade Culture Courtesy of its Digital Power Couple

e.l.f. Beauty - Most Loved Workplace®

E.L.F. BEAUTY on LinkedIn: #beauty #cosmetics #beautynews #skincare #cleanbeauty

Loyalty360 - Loyalty360, Association for Customer Loyalty, Releases Brand Marketer Research on Next Generation Customer Loyalty