Lingerie Brands Undergo a Major Makeover: Branding Lessons from Victoria's Secret

To understand the evolution of the lingerie industry it is worth looking at the major players, consumer sentiment towards lingerie and the emerging lingerie brands.

This Iconic Early-Aughts Bra and Panty Brand Is Now Sold on

It's not been enough to carry the day': Why the Victoria's Secret rebrand is over

Victoria's Secret Reinvented. A Rebranding Strategy for Inclusivity and Luxury in the Lingerie Industry: Anonymous: 9783346854902: Books

How Victoria's Secret Is Trying to Rebrand - The New York Times

Sorry, Victoria's Secret, your 'woke' rebrand failed because it was performative pants, Barbara Ellen

The return of a divisive lingerie brand

Retro Lingerie Brands- Where to Shop Vintage Style Lingerie

Victoria's Secret tried to remake itself as feminist—Gen Z saw right through it

Victoria's Secret's Evolving Look

Victoria's Secret continues rebrand with new global push

Victoria Beckham Shockingly Rejects The Thought Of Being A Grandmother

Megan Fox Has Only Had 1 Nose Job but Contours It 'Within an Inch of Its Life': 'Just Nostrils Like Voldemort

How Victoria's Secret is balancing its rebrand with its history

Victoria's Secret Files A Patent To Make NFTs