MCM's Tina Lutz and Katie Chung on rebranding and heritage: the
MCM is undergoing an exciting revamp to cater to the ‘digital nomad’ – Style chats to Tina Lutz and Katie Chung from the creative team to learn about the inspirations behind the brand’s new look
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Korean-owned German brand MCM, known for its logo-printed backpacks that have become ubiquitous among Asian youth, is going through a complete rebranding.
MCM's makeover, according its president: the brand for people who 'don't wear Chanel or Hermès head to toe' showed at Milan Fashion Week – and featured Cara Delevingne and Cindy Crawford in
MCM's Tina Lutz and Katie Chung on rebranding and heritage: the Korean-German fashion brand known for its logo-printed backpacks is undergoing a revamp aimed at young 'digital nomads' – interview
From Munich to Milan — The Next Chapter of MCM
Katie Chung's Instagram, Twitter & Facebook on IDCrawl
MCM Presenting A New Brand Identity and Creative Direction
MCM's Tina Lutz and Katie Chung on rebranding and heritage: the Korean-German fashion brand known for its logo-printed backpacks is undergoing a revamp aimed at young 'digital nomads' – interview
This Creative Duo Is Reintroducing MCM To A New Generation - MOJEH
From Munich to Milan — The Next Chapter of MCM
MCM Worldwide: MCM Presents New Brand Identity And Creative
MCM: Tina Lutz e Katie Chung nuove direttrici creative - iMille
Mcm Backpack Korean Celebrity Clearance
MCM's makeover, according its president: the brand for people who 'don't wear Chanel or Hermès head to toe' showed at Milan Fashion Week – and featured Cara Delevingne and Cindy Crawford in
Fashionable Simple Men Backpack Luxury PU Leather Men's, 43% OFF
Vincenzo La Torre South China Morning Post